Live: BoConcept: Customer Journeys & Social Advertising

February 25, 2016 / 11:00 AM
  • David Lorentzen
    BoConcept
Learn how to refine and divide your audiences to create a higher chance of conversion in your marketing strategy. David Lorentzen who is specialized in the paid distribution of social content, mainly Facebook and Instagram, will guide you through the steps and challenges. All will be illustrated by the case of the Danish furniture brand BoConcept.

    Learn how to:
  • Manage Facebook and Instagram ads
  • About Reaching the right audience
  • Optimizing ROI

Clips / Popular Highlights from this event

Exclude people from your customer journey

Learn how to refine and divide your audiences to create a higher chance of conversion in your...

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BoConcept: Customer Journeys & Social Advertising

Learn how to refine and divide your audiences to create a higher chance of conversion in your...

Moments / Social posts, reactions and insights from the event

Webinar_slides_David_Lisbeth.pdf

Here are the presentation slides!

That's a wrap! See you at 13:00 CET!

''The process of planning the customer journey is similar of how you plan your content'' David Lorentzen

Every time you include someone in the audience, you also have to exclude someone from the customer journey.

Be clear with your objective!

We don't generate the content to get the reach but to generate the data of our new audience.

The conversation calendar should be killed, instead use the customer journey.

'' If you are content sucks your advertising sucks!'' -Says David Lorentzen

Good morning! David Lorentzen and Lisbeth Chawes in the studio!