Live: BoConcept: Customer Journeys & Social Advertising
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David Lorentzen
BoConcept
Learn how to refine and divide your audiences to create a higher chance of conversion in your marketing strategy. David Lorentzen who is specialized in the paid distribution of social content, mainly Facebook and Instagram, will guide you through the steps and challenges. All will be illustrated by the case of the Danish furniture brand BoConcept.
- Learn how to:
- Manage Facebook and Instagram ads
- About Reaching the right audience
- Optimizing ROI
Clips / Popular Highlights from this event
Exclude people from your customer journey
Learn how to refine and divide your audiences to create a higher chance of conversion in your...
Drive audience to your site
Learn how to refine and divide your audiences to create a higher chance of conversion in your...
BoConcept: Customer Journeys & Social Advertising
Learn how to refine and divide your audiences to create a higher chance of conversion in your...
Here are the presentation slides!
That's a wrap! See you at 13:00 CET!
''The process of planning the customer journey is similar of how you plan your content'' David Lorentzen
Every time you include someone in the audience, you also have to exclude someone from the customer journey.
Be clear with your objective!
We don't generate the content to get the reach but to generate the data of our new audience.
The conversation calendar should be killed, instead use the customer journey.
'' If you are content sucks your advertising sucks!'' -Says David Lorentzen
Good morning! David Lorentzen and Lisbeth Chawes in the studio!