Live: Vega: Finding the balance in a content strategy
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Ditte Sig Kramer
Head of Communication, Vega
Vega’s challenge: How to find the balance in a content strategy that is very diverse and fast-paced? While most professionals working with marketing & communication always have a need for content, Ditte explains that her problem is more of a luxury problem of having too much content. Ditte is Head of Communications at Copenhagen’s music venue, Vega, and it’s there that she has to communicate about current and new events 365 days a year. We will go out to meet Ditte in her own workplace and ask her about: which channels she is focussing on, how she structures the content and what she prioritizes. Do you have questions for Ditte? Send them to us on Twitter using #SCW2016 or send an e-mail to info@socialchallengeweek.com.
- Learn how to:
- Shift towards a digital strategy
- Prioritize your channels
- Handle an influx of content
Clips / Popular Highlights from this event
A social media approach
Vega’s challenge: How to find the balance in a content strategy that is very diverse and...
Video as a universal language
Vega’s challenge: How to find the balance in a content strategy that is very diverse and...
Vega: Finding the balance in a content strategy
Vega’s challenge: How to find the balance in a content strategy that is very diverse and...
See you at 14:00!
Key takeaway from Ditte: Try to work with the videos and do something fun and shareable!
When looking for content producers, find someone who understands your vision!
''Younger generations have a different way of how to use #SoMe, we should take it seriously and get them in into our office!'' Says Ditte
VEGA is using in house screens instead of posters to engage w/ the audience.
Twitter is one of the best tools to connect audience with the influencers
Facebook events are used to promote the particular events, not that much focus on VEGA brand itself.
Facebook is the main channel where VEGA is branded
You have to be balanced in terms of what kind of content you are using.
With online is so much easier to target the right audience for a particular event.
95 % of VEGA budget is going to online marketing
If you are a lonely sole going to a concert, you can find your buddy on the VEGA site!
On the VEGA site the focus is more put on pictures because the product is the artists!
VEGA VEGA | Musikkens hus VEGA er et af Danmarks førende spillesteder med omkring 300 koncerter om året indenfor rock, pop, hiphop, ...VEGA is the biggest music venue in Copenhagen!
Don't forget to tweet your questions using #SCW2016 hashtag!
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