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Vega: Finding the balance in a content strategy

421 views
February 26, 2016
Vega’s challenge: How to find the balance in a content strategy that is very diverse and fast-paced?  While most professionals working with marketing & communication always have a need for content, Ditte explains that her problem is more of a luxury problem of having too much content. Ditte is Head of Communications at Copenhagen’s music venue, Vega, and it’s there that she has to communicate about current and new events 365 days a year. We will go out to meet Ditte in her own workplace and ask her about: which channels she is focussing on, how she structures the content and what she prioritizes. Do you have questions for Ditte? Send them to us on Twitter using #SCW2016 or send an e-mail to info@socialchallengeweek.com.

    Learn how to:
  • Shift towards a digital strategy
  • Prioritize your channels
  • Handle an influx of content
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